Comparable sales get quoted a lot, but they only matter when the two names are genuinely comparable. A six-figure sale for a two-syllable dictionary word tells you nothing about the price of a three-word compound you invented last month.
Length and word count
One short, common word beats two invented ones — no exceptions that matter for a small brand. Every extra character is another chance to be mistyped, and every extra word is another thing to explain. This is why four-letter .com names trade at prices that look disconnected from their usefulness.
Extension fit
A .com for a global SaaS brand justifies a price that the same word on a country extension will never reach. The reverse is also true: a local service business is often better served by its national extension, and paying a .com premium for it is money spent on vanity.
Buyer depth
If ten companies could plausibly use the name, it holds value. If only you want it, it is a personal purchase and should be priced like one. Buyer depth is the factor sellers cannot manufacture and buyers consistently underestimate.
Age, history and clean records
An older registration is not automatically more valuable, but a clean history is: no spam listings, no manual penalties, no expired redirects pointing at a casino. We check the public record before listing and show the registration year on every card.
Why the asking price is not the only number
The right price for a name is the price a real buyer will pay this month. That is why every listing has an offer form next to it — an offer below asking is a data point, not an insult, and we answer with a real yes, no or counter-offer. Open a listing to see the price, the comparables and the offer form together.